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Generating Competitive Intelligence with Limited Information : A Case of the Multimedia Industry
Kumar, V.; Saboo, Alok R.; Agarwal, Amit; Kumar, Binay - In: Production and Operations Management 29 (2019) 1, pp. 192-213
Persistent link: https://www.econbiz.de/10012096331
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Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.; Kumar, V.; Park, Insu - In: Management information systems : mis quarterly 40 (2016) 4, pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
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Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap
Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 219-238
Persistent link: https://www.econbiz.de/10011697348
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Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.; Kumar, V.; Anand, Ankit - In: Journal of marketing 81 (2017) 6, pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
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Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh; Saboo, Alok R.; Kumar, V. - In: Journal of marketing 82 (2018) 5, pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
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Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.; Kumar, V.; Ramani, Girish - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 524-541
Persistent link: https://www.econbiz.de/10011596859