This article explores the inter-relationship between the two dimensions of a web site—web site interactivity and customer outcomes. The study investigates how web site interactivity leads to positive customer outcomes in the context of Internet Banking web sites. Navigation structure and...

Internet Banking is an example of B2C business model, where transactions can be carried out without visiting the bank branch physically. The objective of the empirical study is to identify the dimensions and their impact on the adoption of Internet Banking on the various adopter categories. In...

The purpose of this paper is to empirically investigate the moderating impact of gender on perceived usefulness, perceived ease of use, attitude towards internet banking, benefits of internet banking, hindrances, as well as the influence of demographic variables on behavioral intention of the...