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Modelling the impact of internal and external variables on consumer durables in a matured marketing environment
Sakkthivel, A.M. - In: International Journal of Electronic Finance 5 (2011) 4, pp. 316-332
external variables such as country of origin, brand reputation, influence of peer groups and society have significant impact on … in product attributes, pricing problems, dealer and service problems, eroding brand reputation, etc., have significant …
Persistent link: https://www.econbiz.de/10009352611
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Modelling of determinants influence consumer behaviour towards different technology products
Sakkthivel, A.M. - In: International Journal of Electronic Finance 5 (2011) 1, pp. 84-103
technology products, whereas brand reputation and accreditation from society influence consumer behaviour towards buying low …
Persistent link: https://www.econbiz.de/10009352629
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Impact of demographics on online buying behaviour towards different products
Sakkthivel, A.M. - In: International Journal of Electronic Finance 3 (2009) 3, pp. 284-296
This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...
Persistent link: https://www.econbiz.de/10008592714
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Impact of demographics on online buying behaviour towards different products
Sakkthivel, A.M. - In: International Journal of Electronic Finance 3 (2009) 3, pp. 284-296
This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...
Persistent link: https://www.econbiz.de/10008539411
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Examining the impact of socio-cultural and psychographic/demographic variables on women consumer behaviour: an exploratory study from Arab League countries
Sakkthivel, A.M. - In: International Journal of Electronic Finance 7 (2013) 2, pp. 161-175
The paper aims to identify the determinants that influence women consumer behaviour from selected Arab League countries. The paper intends to test the impact of two major constructs such as internal variables (demographic and psychographic) and external variables (cultural and social) in...
Persistent link: https://www.econbiz.de/10010700701