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Consumer behaviour and sensory preference differences : implications for wine product marketing

Bruwer, Johan; Saliba, Anthony; Miller, Bernadette - In: The journal of consumer marketing 28 (2011) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10009009749

Perceived risk, risk-reduction strategies (RRS) and consumption occasions : roles in the wine consumer's purchase decision

Bruwer, Johan; Fong, Miranda; Saliba, Anthony - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 369-390

Persistent link: https://www.econbiz.de/10009776159

Wine tourism experience effects of the tasting room on consumer brand loyalty

Bruwer, Johan; Coode, Michael; Saliba, Anthony; Herbst, … - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 4, pp. 399-414

Persistent link: https://www.econbiz.de/10010206951

Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market

Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165

Persistent link: https://www.econbiz.de/10010367008

Perceived risk, risk-reduction strategies (RRS) and consumption occasions: Roles in the wine consumer's purchase decision

Bruwer, Johan; Fong, Miranda; Saliba, Anthony - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 369-390

Persistent link: https://www.econbiz.de/10010138869

Consumer behaviour and sensory preference differences: implications for wine product marketing

Bruwer, Johan; Saliba, Anthony; Miller, Bernadette - In: The journal of consumer marketing 28 (2011) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10008812277

Consumer Behaviour and Sensory Preference Differences : Implications for Wine Product Marketing

Bruwer, Johan; Saliba, Anthony; Miller, Bernard F. - 2013

Purpose- Exploratory research was conducted in a well-known Australian wine region to determine the differences in the behaviour dynamics and sensory preferences of consumer groups. The overall aim is to gain some insights into the product style preferences of consumers and what this means in...

Persistent link: https://www.econbiz.de/10014160606