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Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?

Shang, Jen; Sargeant, Adrian; Carpenter, Kathryn - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 5, pp. 1023-1044

Persistent link: https://www.econbiz.de/10012064673

Social norms and fundraising : the trade-off between enhanced donations and donor identity esteem

Shang, Jen; Sargeant, Adrian - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 351-363

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Leaving a bequest : living on through charitable gifts

Routley, Claire; Sargeant, Adrian - In: Nonprofit and voluntary sector quarterly 44 (2015) 5, pp. 869-885

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Corporate philanthropy: who gives and why?

Madden, Kym M.; Scaife, Wendy A. - 2007

INTRODUCTION. This chapter considers what we know, and what we might like to know about corporate philanthropy and community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit organization seeking mission revenue and resources...

Persistent link: https://www.econbiz.de/10009437688