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Sarstedt, Marko
Wagner, Gert G.
63
Bleymüller, Josef
47
Grabka, Markus M.
45
Bamberg, Günter
44
McAleer, Michael
42
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40
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40
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39
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38
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38
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38
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37
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37
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36
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35
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33
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32
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30
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30
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29
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28
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ECONIS (ZBW)
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1
The use of
sampling
methods in advertising research : a gap between theory and practice
Sarstedt, Marko
;
Bengart, Paul
;
Shaltoni, Abdel Monim
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
Saved in:
2
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Saved in:
3
Market research : the process, data, and methods using Stata
Mooi, Erik
;
Sarstedt, Marko
;
Mooi-Reci, Irma
-
2018
Persistent link: https://www.econbiz.de/10011660640
Saved in:
4
A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko
;
Mooi, Erik
-
2019
-
Third edition
Persistent link: https://www.econbiz.de/10011806651
Saved in:
5
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Sarstedt, Marko
;
Mooi, Erik
-
2014
-
2nd ed.
Persistent link: https://www.econbiz.de/10010393008
Saved in:
6
Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
-
2010
Persistent link: https://www.econbiz.de/10008907408
Saved in:
7
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik
;
Sarstedt, Marko
-
2011
Persistent link: https://www.econbiz.de/10008856520
Saved in:
8
Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results
Sarstedt, Marko
;
Henseler, Jörg
;
Ringle, Christian M.
- In:
Measurement and research methods in international marketing
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10009377908
Saved in:
9
PLS-SEM : indeed a silver bullet
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
Saved in:
10
More for less? : a comparison of single-item and multi-item measures
Sarstedt, Marko
;
Wilczynski, Petra
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 211-227
Persistent link: https://www.econbiz.de/10003821634
Saved in:
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