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Sarstedt, Marko
Kapferer, Clodwig
63
Malhotra, Naresh K.
60
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
32
Decker, Reinhold
30
Wildner, Raimund
29
Berekoven, Ludwig
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Gunasekaran, Angappa
26
Hildebrandt, Lutz
26
Kuß, Alfred
25
Pepels, Werner
25
Day, George S.
24
Fayolle, Alain
24
Kotler, Philip
24
Wamba, Samuel Fosso
24
Albers, Sönke
23
Hair, Joseph F.
23
Huber, Frank
23
Kumar, V.
23
Wind, Yoram
23
Aaker, David A.
22
Sheth, Jagdish N.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Wedel, Michel
21
Greyling, Talita
20
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Lehmann, Donald R.
20
Wiedmann, Klaus-Peter
20
Birks, David F.
19
Budzinski, Oliver
19
Meffert, Heribert
19
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2
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1
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1
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
1
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Developing business acumen in Chinese business school graduates
Veliyath, Rajaram
;
Stivers, Bonnie
;
Hair, Joseph F.
; …
- In:
Journal of emerging knowledge on emerging markets
4
(
2012
),
pp. 1-31
Persistent link: https://www.econbiz.de/10009696377
Saved in:
2
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
3
Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 239-255
Persistent link: https://www.econbiz.de/10003779652
Saved in:
4
More for less? : a comparison of single-item and multi-item measures
Sarstedt, Marko
;
Wilczynski, Petra
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 211-227
Persistent link: https://www.econbiz.de/10003821634
Saved in:
5
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik
;
Sarstedt, Marko
-
2011
Persistent link: https://www.econbiz.de/10008856520
Saved in:
6
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
7
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
8
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
Saved in:
9
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
10
Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Lehmann, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011382692
Saved in:
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