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~person:"Sattler, Henrik"
~subject:"Brand management"
~subject:"Internationales Marketing"
~subject:"Markenimage"
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Brand morphing across Wal-Mart...
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Brand management
Internationales Marketing
Markenimage
Markenführung
28
Brand image
24
Brand
14
Markenartikel
14
Consumer behaviour
12
Konsumentenverhalten
12
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11
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11
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8
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8
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6
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23
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Sattler, Henrik
Burmann, Christoph
147
Esch, Franz-Rudolf
124
Baumgarth, Carsten
81
Melewar, T. C.
76
Huber, Frank
65
Keller, Kevin Lane
63
Phau, Ian
47
Balmer, John M. T.
46
Bauer, Hans H.
45
Ahlert, Dieter
44
Meffert, Heribert
44
Bang, Nguyen
43
De Chernatony, Leslie
43
Loureiro, Sandra Maria Correia
42
Bruhn, Manfred
40
Merrilees, Bill
40
Wiedmann, Klaus-Peter
40
Foroudi, Pantea
38
Romaniuk, Jenni
38
Tomczak, Torsten
36
Fournier, Susan
34
Völckner, Franziska
34
Uggla, Henrik
33
Christodoulides, George
32
Diamantopoulos, Adamantios
32
Gupta, Suraksha
32
Ko, Eunju
32
Schmidt, Holger J.
32
Han, Heesup
31
Iglesias, Oriol
31
Veloutsou, Cleopatra
30
Guzman, Francisco
29
Herrmann, Andreas
29
Ind, Nicholas
29
Kernstock, Joachim
29
King, Ceridwyn
29
Langner, Tobias
29
Schroeder, Jonathan E.
29
Swoboda, Bernhard
29
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Schmalenbach business review : sbr
4
Die Betriebswirtschaft : DBW
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Essays on the effects of brand names and prices on consumer behavior
2
Kohlhammer Edition Marketing
2
Marketing letters : a journal of research in marketing
2
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Edition Marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Essays on interfirm and intrafirm brand combinations
1
Handelsforschung
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kohlhammer-Edition Marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
39
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
3
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
4
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
5
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
6
Markentransfer : Chancen und Risiken
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
35
(
2006
)
1
,
pp. 70-74
Persistent link: https://www.econbiz.de/10003250570
Saved in:
7
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
8
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
Saved in:
9
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
10
Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
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