//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sattler, Henrik"
~subject:"Conjoint analysis"
~subject:"Internationales Marketing"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand morphing across Wal-Mart...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Conjoint analysis
Internationales Marketing
Markenimage
Brand management
28
Markenführung
28
Brand image
24
Brand
14
Markenartikel
14
Consumer behaviour
12
Konsumentenverhalten
12
Deutschland
11
Germany
11
Erfolgsfaktor
8
Markenpolitik
8
Success factor
8
Brand extension
6
Markentransfer
6
Theorie
6
Theory
6
Advertising effects
5
Measurement
5
Messung
5
Werbewirkung
5
Celebrity endorsement
4
Celebrity-Werbung
4
Spillover effect
4
Spillover-Effekt
4
Designation of origin
3
Estimation
3
Handelsmarke
3
Herkunftsbezeichnung
3
International marketing
3
Schätzung
3
Social Web
3
Social web
3
Sponsoring
3
Sponsorship
3
Store brand
3
Bewertung
2
Conjoint-Analyse
2
more ...
less ...
Online availability
All
Undetermined
6
Free
3
Type of publication
All
Article
21
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
4
Book section
4
Reprint
1
Language
All
English
17
German
7
Author
All
Sattler, Henrik
Burmann, Christoph
93
Huber, Frank
35
Keller, Kevin Lane
34
Esch, Franz-Rudolf
32
Phau, Ian
32
Melewar, T. C.
31
Loureiro, Sandra Maria Correia
30
Diamantopoulos, Adamantios
29
Bang, Nguyen
26
Schade, Michael
25
Bauer, Hans H.
23
Romaniuk, Jenni
23
Baumgarth, Carsten
22
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Usman, Osly
21
Foroudi, Pantea
20
Japutra, Arnold
20
Fetscherin, Marc
19
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
Gupta, Suraksha
17
King, Ceridwyn
17
Swoboda, Bernhard
17
Wiedmann, Klaus-Peter
17
Batra, Rajeev
16
Ekinci, Yuksel
16
Khan, Imran
16
MacInnis, Deborah J.
16
Piehler, Rico
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Gil Saura, Irene
15
Meffert, Heribert
15
Park, C. Whan
15
more ...
less ...
Published in...
All
Journal of business economics : JBE
3
Essays on the effects of brand names and prices on consumer behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Handelsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
3
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
4
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
5
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
6
Markentransfer : Chancen und Risiken
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
35
(
2006
)
1
,
pp. 70-74
Persistent link: https://www.econbiz.de/10003250570
Saved in:
7
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
8
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
Saved in:
9
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
10
Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->