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~person:"Sattler, Henrik"
~subject:"Internationales Marketing"
~subject:"Markenartikel"
~subject:"Markenimage"
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Brand morphing across Wal-Mart...
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Internationales Marketing
Markenartikel
Markenimage
Brand management
28
Markenführung
28
Brand image
24
Brand
14
Consumer behaviour
12
Konsumentenverhalten
12
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Markenpolitik
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Sattler, Henrik
Burmann, Christoph
106
Esch, Franz-Rudolf
46
Keller, Kevin Lane
46
Huber, Frank
41
Phau, Ian
40
Melewar, T. C.
37
De Chernatony, Leslie
35
Baumgarth, Carsten
34
Loureiro, Sandra Maria Correia
33
Diamantopoulos, Adamantios
29
Bang, Nguyen
27
Bauer, Hans H.
27
Bruhn, Manfred
27
Han, Heesup
27
Romaniuk, Jenni
27
Guzman, Francisco
25
Schade, Michael
25
Fetscherin, Marc
24
Fournier, Susan
23
Gierl, Heribert
23
Völckner, Franziska
23
Foroudi, Pantea
22
Dawes, John
21
Sarkar, Abhigyan
21
Usman, Osly
21
Christodoulides, George
20
Japutra, Arnold
20
Meffert, Heribert
20
Veloutsou, Cleopatra
20
Wiedmann, Klaus-Peter
20
Gupta, Suraksha
19
Ko, Eunju
19
MacInnis, Deborah J.
19
Steenkamp, Jan-Benedict E. M.
19
Uggla, Henrik
19
Khan, Imran
18
Merrilees, Bill
18
Paul, Justin
18
Sreejesh, S.
18
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Journal of business economics : JBE
3
Schmalenbach business review : sbr
3
Die Betriebswirtschaft : DBW
2
Essays on the effects of brand names and prices on consumer behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing letters : a journal of research in marketing
2
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Handelsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management von Forschung, Entwicklung und Innovation
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
29
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
3
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
4
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
5
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
6
Markentransfer : Chancen und Risiken
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
35
(
2006
)
1
,
pp. 70-74
Persistent link: https://www.econbiz.de/10003250570
Saved in:
7
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
8
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
Saved in:
9
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
10
Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
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