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Brand-Stretching : Chancen und Risiken
Sattler, Henrik - In: Erfolgsfaktor Marke : neue Strategien des Markenmanagements, (pp. 141-149). 2001
Persistent link: https://www.econbiz.de/10001572305
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Drivers of brand extension success
Völckner, Franziska; Sattler, Henrik - 2010
Persistent link: https://www.econbiz.de/10003924411
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An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik; Schnittka, Oliver; Völckner, Franziska - In: Quantitative marketing and marketing management : …, (pp. 517-530). 2012
Persistent link: https://www.econbiz.de/10009621551
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Markentransfer: der Stand der Forschung
Sattler, Henrik; Völckner, Franziska - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 51-75). 2006
Persistent link: https://www.econbiz.de/10003415512