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~person:"Sattler, Henrik"
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Brand management
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Sattler, Henrik
Burmann, Christoph
166
Esch, Franz-Rudolf
158
Huber, Frank
96
Baumgarth, Carsten
95
Meffert, Heribert
92
Melewar, T. C.
79
Ahlert, Dieter
77
Bruhn, Manfred
74
Keller, Kevin Lane
66
Mukherjee, Arijit
66
Bauer, Hans H.
63
Heinemann, Gerrit
59
Phau, Ian
57
Wiedmann, Klaus-Peter
53
Tomczak, Torsten
52
Homburg, Christian
51
De Chernatony, Leslie
48
Estrin, Saul
48
Campbell, Jeffrey R.
47
Balmer, John M. T.
45
Bang, Nguyen
44
Lewis, Vivien
42
Merrilees, Bill
42
Loureiro, Sandra Maria Correia
41
Schmidt, Holger J.
41
Völckner, Franziska
41
Langner, Tobias
40
Fritsch, Michael
39
Peitz, Martin
39
Foroudi, Pantea
38
Gemünden, Hans Georg
38
Swoboda, Bernhard
37
Romaniuk, Jenni
36
Wagner, Joachim
36
Diamantopoulos, Adamantios
35
Fritz, Wolfgang
35
Ko, Eunju
35
Krishna, Kala
35
Wirtz, Bernd W.
35
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Journal of business economics : JBE
4
Schmalenbach business review : sbr
4
Die Betriebswirtschaft : DBW
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Essays on the effects of brand names and prices on consumer behavior
2
Kohlhammer Edition Marketing
2
Management von Forschung, Entwicklung und Innovation
2
Marketing letters : a journal of research in marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Edition Marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Essays on interfirm and intrafirm brand combinations
1
Handelsforschung
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kohlhammer-Edition Marketing
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research papers on marketing and retailing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
43
USB Cologne (EcoSocSci)
4
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1
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
4
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
5
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
6
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
7
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
8
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
9
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
10
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
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