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Schaller, Christian
Brettel, Malte
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Piller, Frank T.
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Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Grundlagen des CRM : Konzepte und Gestaltung
2
Arbeitsbericht des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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ECONIS (ZBW)
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Individualization based collaborative customer relationship management : motives, structures, and modes of collaboration for mass customization and CRM
Piller, Frank T.
;
Schaller, Christian
-
2002
Persistent link: https://www.econbiz.de/10001704603
Saved in:
2
E-Loyalty : Kundenbindung durch Individualisierung im E-Business
Piller, Frank T.
;
Schaller, Christian
- In:
Electronic Business und Mobile Business : Ansätze, …
,
(pp. 439-463)
.
2002
Persistent link: https://www.econbiz.de/10001679235
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3
Individualization Based Collaborative Customer Relationship Management : Motives, Structures, and Modes of Collaboration for Mass Customizationand CRM
Piller, Frank Thomas
;
Schaller, Christian
-
2002
This paper will extend the subject customer relationship management on two further dimensions: collaboration and individualization.
Persistent link: https://www.econbiz.de/10005844652
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4
Individualization based collaborative customer relationship management : motives, structures, and modes of collaboration for mass customization and CRM
Piller, Frank Thomas
;
Schaller, Christian
-
2002
Persistent link: https://www.econbiz.de/10004769273
Saved in:
5
Mit Mass Customization basiertem CRM zu loyalen Kundenbeziehungen
Schaller, Christian
;
Stotko, Christof M.
;
Piller, Frank T.
- In:
Grundlagen des CRM : Konzepte und Gestaltung
,
(pp. 121-143)
.
2006
Persistent link: https://www.econbiz.de/10003284638
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6
Collaboration in CRM: potentials and challenges of an individualization based approach
Schaller, Christian
;
Piller, Frank T.
;
Reichwald, Ralf
- In:
Collaborative customer relationship management : taking …
,
(pp. 109-132)
.
2004
Persistent link: https://www.econbiz.de/10001921186
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7
Building customer loyalty with collaboration nets: four models of individualization based CCRM
Piller, Frank T.
;
Reichwald, Ralf
;
Schaller, Christian
- In:
Collaborative customer relationship management : taking …
,
(pp. 133-154)
.
2004
Persistent link: https://www.econbiz.de/10001921190
Saved in:
8
Mit Mass Customization basiertem CRM zu loyalen Kundenbeziehungen
Schaller, Christian
;
Stotko, Christof M.
;
Piller, Frank T.
- In:
Grundlagen des CRM : Konzepte und Gestaltung
,
(pp. 67-89)
.
2004
Persistent link: https://www.econbiz.de/10001954531
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