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Schibrowsky, John A.
Peltier, James
49
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
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2
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2
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Critical thinking and reflective learning in the marketing education literature : a historical perspective and future research needs
Dahl, Andrew J.
;
Peltier, James
;
Schibrowsky, John A.
- In:
Journal of marketing education : JME
40
(
2018
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10011920799
Saved in:
2
Understanding the antecedents to the adoption of CRM technology by small retailers
Peltier, James
;
Schibrowsky, John A.
;
Zhao, Yushan
- In:
International small business journal : researching …
27
(
2009
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10003856476
Saved in:
3
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James
; …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
Saved in:
4
A hierarchical model of the internal relationship marketing approach to nurse satisfaction
Peltier, James
;
Schibrowsky, John A.
;
Nill, Alexander F.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 899-918
Persistent link: https://www.econbiz.de/10009763954
Saved in:
5
Consumer behavior in the online context
Cummins, Shannon
;
Peltier, James
;
Schibrowsky, John A.
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
Saved in:
6
The Journal of Marketing Education : past, present, and future
Gray, Deborah M.
;
Peltier, James
;
Schibrowsky, John A.
- In:
Journal of marketing education : JME
34
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009678893
Saved in:
7
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
8
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James
; …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10010185170
Saved in:
9
Technology adoption by small businesses : an exploratory study of the interrelationships of owner and environmental factors
Peltier, James
;
Zhao, Yushan
;
Schibrowsky, John A.
- In:
International small business journal : researching …
30
(
2012
)
4
,
pp. 406-431
Persistent link: https://www.econbiz.de/10009611643
Saved in:
10
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
Saved in:
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