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Brand attachment and consumer emotional response to unethical firm behavior
Schmalz, Sebastian; Orth, Ulrich R. - In: Psychology & marketing 29 (2012) 11, pp. 869-884
Persistent link: https://www.econbiz.de/10009664853
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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
Cover Image
Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior
Schmalz, Sebastian; Orth, Ulrich R. - In: Psychology & marketing 29 (2012) 11, pp. 869-885
Persistent link: https://www.econbiz.de/10010031037