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Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd Herbert - 2003
Persistent link: https://www.econbiz.de/10004755059
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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Schmitt, Bernd Herbert - 1999
Persistent link: https://www.econbiz.de/10004034624
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Big think strategy : how to leverage bold ideas and leave small thinking behind
Schmitt, Bernd Herbert - 2007
Persistent link: https://www.econbiz.de/10004894504
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There's no business that's not show business : marketing in an experience culture
Schmitt, Bernd Herbert; Rogers, David L.; Vrotsos, Karen - 2004
Persistent link: https://www.econbiz.de/10004149607
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Build your own garage : blueprints and tools to unleash your company's hidden creativity
Schmitt, Bernd Herbert; Brown, Laura - 2001
Persistent link: https://www.econbiz.de/10004628932
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Marketing aesthetics : the strategic management of brands, identity, and image
Schmitt, Bernd Herbert; Simonson, Alex - 1997
Persistent link: https://www.econbiz.de/10004372466
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Handbook on brand and experience management
Schmitt, Bernd Herbert (contributor) - 2008
Persistent link: https://www.econbiz.de/10004927352
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Happy customers everywhere : how your business can profit from the insights of positive psychology
Schmitt, Bernd Herbert; Van Zutphen, Glenn - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009555783
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Functional orientations toward advertisements and consumer products : an application of the functional approach
Schmitt, Bernd Herbert - 1988
Persistent link: https://www.econbiz.de/10004177980