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Exploring how garment firms choose international sourcing- and sales-country markets
Swoboda, Bernhard; Foscht, Thomas; Maloles, Cesar; … - In: Journal of fashion marketing and management 13 (2009) 3, pp. 406-430
Persistent link: https://www.econbiz.de/10003881580
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Internationales Marketing
Zentes, Joachim; Swoboda, Bernhard; Schramm-Klein, Hanna - 2010 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003898623
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Decades of research on market entry modes : what do we really know about external antecedents of entry mode choice?
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard - In: Journal of international management 16 (2010) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10003975173
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Einflussfaktoren auf die Wahl einer Markteintrittsstrategie : eine meta-analytische Untersuchung der Entscheidung zwischen Tochtergesellschaft und Kooperation
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of business economics : JBE 78 (2008) 5, pp. 509-551
Persistent link: https://www.econbiz.de/10003700824
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A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time
Swoboda, Bernhard; Jager, Martin; Morschett, Dirk; … - In: Research on knowledge, innovation and internationalization, (pp. 41-65). 2009
Persistent link: https://www.econbiz.de/10003947163
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Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm-Klein, Hanna; … - In: International journal of retail & distribution management 37 (2009) 11, pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
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Rollen von Auslandseinheiten : Entwicklung einer umfassenden Typologie
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard - In: Außenhandel im Wandel : Festschrift zum 60. Geburtstag …, (pp. 177-196). 2011
Persistent link: https://www.econbiz.de/10009305925
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Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
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The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
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Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna - In: Journal of retailing 89 (2013) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10010226421