//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schultz, Don E."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Lens or prism? How organisatio...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Werbewirkung
2
Werbung
2
Advertising theory
1
Communication
1
Communications context
1
Comparison
1
Consumer behaviour
1
Digital media
1
Digitale Medien
1
Elaboration likelihood
1
Großbritannien
1
Kommunikation
1
Konsumentenverhalten
1
Multi-channel processing
1
Persuasion
1
Replication research
1
South Korea
1
Südkorea
1
Theorie
1
Theory
1
USA
1
United Kingdom
1
United States
1
Vergleich
1
advertising and marketing communication
1
agenda
1
publication trends
1
theoretical development
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Nachruf
1
Reprint
1
Language
All
English
7
Author
All
Schultz, Don E.
Kitchen, Philip J.
91
Harvey, William S.
56
Knight, Eric
28
Kitchen, Philip
25
Tourky, Marwa
18
Shaalan, Ahmed
11
Eagle, Lynne C.
9
Foroudi, Pantea
9
Morris, Timothy
7
Groutsis, Dimitria
6
McColl, Rod
6
Paroutis, Sotirios
6
Truong, Yann
6
Gupta, Suraksha
5
Bulmer, Sandy
4
Foroudi, Mohammad Mahdi
4
Kerr, Gayle
4
Kimmel, Allan J.
4
Sharifah Faridah Syed Alwi
4
Wójcik, Dariusz
4
Cheng, Bao
3
Cuomo, Maria Teresa
3
Hawkins, Jacinta
3
Lindgreen, Adam
3
Melewar, T. C.
3
Mitchell, Vincent-Wayne
3
Moskovos, Argyris
3
Nicholson, John
3
Osman, Sharina
3
Papasolomou, Ioanna
3
Porcu, Lucia
3
Proctor, Tony
3
Rose, Lawrence Craig
3
Velamuri, S. Ramakrishna
3
Venkataraman, S.
3
Ahmad, Syed Zamberi
2
Almeida Jones, Alessandra
2
Barrio-García, Salvador del
2
Bian, Xuemei
2
more ...
less ...
Published in...
All
Journal of marketing communications
3
Journal of advertising research
2
European journal of marketing : EJM
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
2
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
3
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
4
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
The evolution of integrated marketing communications : …
,
(pp. 123-130)
.
2011
Persistent link: https://www.econbiz.de/10009232915
Saved in:
5
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
6
Editorial: in memory of Don E. Schultz
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
Saved in:
7
Replication and George the Galapagos tortoise
Schultz, Don E.
;
Kerr, Gayle
;
Kitchen, Philip J.
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 313-328
Persistent link: https://www.econbiz.de/10013371020
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->