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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.; Schultz, Don E. - In: Journal of marketing communications 15 (2009) 2/3, pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.; Schultz, Don E. - In: The evolution of integrated marketing communications : …, (pp. 123-130). 2011
Persistent link: https://www.econbiz.de/10009232915
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Editorial: in memory of Don E. Schultz
Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 6, pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
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Replication and George the Galapagos tortoise
Schultz, Don E.; Kerr, Gayle; Kitchen, Philip J. - In: Journal of marketing communications 28 (2022) 3, pp. 313-328
Persistent link: https://www.econbiz.de/10013371020