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Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 269-275
Persistent link: https://www.econbiz.de/10014316574
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Blockchain meets marketing : opportunities, threats, and avenues for future research
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10014281888
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How consumer digital signals are reshaping the customer journey
Schweidel, David A.; Bart, Yakov; Inman, J. Jeffrey; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924