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The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.; Grewal, Dhruv; Schweiger, Elisa B. - In: Journal of retailing 96 (2020) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
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How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Handbook of research on customer engagement, (pp. 126-163). 2019
Persistent link: https://www.econbiz.de/10013163365
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In-store endcap projections and their effect on sales
Schweiger, Elisa B.; Ahlbom, Carl-Philip; Nordfält, Jens; … - In: Journal of retailing 99 (2023) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10014283353
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In-store communications : understanding the mundane, the bright sides, and the unexpected
Roggeveen, Anne L.; Schweiger, Elisa B.; Grewal, Dhruv - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 332-337
Persistent link: https://www.econbiz.de/10014381405
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Artificial intelligence : the light and the darkness
Grewal, Dhruv; Guha, Abhijit; Satornino, Cinthia B.; … - In: Journal of business research : JBR 136 (2021), pp. 229-236
Persistent link: https://www.econbiz.de/10012663202
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The perks and perils of artificial intelligence use in lateral exchange markets
Satomino, Cinthia B.; Grewal, Dhruv; Guha, Abhijit; … - In: Journal of business research : JBR 158 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014280334