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Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives
Bhattacharya, C.; Korschun, Daniel; Sen, Sankar - In: Journal of Business Ethics 85 (2009) 2, pp. 257-272
Persistent link: https://www.econbiz.de/10005075576
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.; Sen, Sankar - 2009
Persistent link: https://www.econbiz.de/10003785228
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Using corporate social responsibility to win the war for talent
Bhattacharya, C. B.; Sen, Sankar; Korschun, Daniel - In: MIT sloan management review 49 (2007/08) 2, pp. 37-44
Persistent link: https://www.econbiz.de/10003786504
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.; Sen, Sankar - 2009
Persistent link: https://www.econbiz.de/10003837003
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Building brand relationships through corporate social responsibility
Sen, Sankar; Du, Shuili; Bhattacharya, C. B. - In: Handbook of brand relationships, (pp. 195-211). 2009
Persistent link: https://www.econbiz.de/10003915598
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Maximizing business returns to corporate social responsibility (CSR) : the role of CSR communication
Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - In: International journal of management reviews : IJMR 12 (2010) 1, pp. 8-19
Persistent link: https://www.econbiz.de/10003939537
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Reaping relational rewards from corporate social responsibility : the role of competitive positioning
Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10003562026
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.; Sen, Sankar - 2007
Persistent link: https://www.econbiz.de/10003573308
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Corporate responsibility in marketing
Bhattacharya, C. B.; Sen, Sankar - In: Mainstreaming corporate responsibility, (pp. 354-363). 2009
Persistent link: https://www.econbiz.de/10003855385
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Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo; Sen, Sankar; Bhattacharya, C. B. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691