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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
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The impact of food safety events on the value of food-related firms : an event study approach
Seo, Soobin; Jang, Soocheong; Miao, Li; Almanza, Barbara; … - In: International journal of hospitality management 33 (2013), pp. 153-165
Persistent link: https://www.econbiz.de/10009746459
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The negative spillover effect of food crises on restaurant firms : did Jack in the Box really recover from E. coli scare?
Seo, Soobin; Jang, Soocheong; Almanza, Barbara; Miao, Li; … - In: International journal of hospitality management 39 (2014), pp. 107-121
Persistent link: https://www.econbiz.de/10010389401
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Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 98 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013198507