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Seo, Soobin
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International journal of hospitality management
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ECONIS (ZBW)
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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
2
The impact of food safety events on the value of food-related firms : an event study approach
Seo, Soobin
;
Jang, Soocheong
;
Miao, Li
;
Almanza, Barbara
; …
- In:
International journal of hospitality management
33
(
2013
),
pp. 153-165
Persistent link: https://www.econbiz.de/10009746459
Saved in:
3
The negative spillover effect of food crises on restaurant firms : did Jack in the Box really recover from E. coli scare?
Seo, Soobin
;
Jang, Soocheong
;
Almanza, Barbara
;
Miao, Li
; …
- In:
International journal of hospitality management
39
(
2014
),
pp. 107-121
Persistent link: https://www.econbiz.de/10010389401
Saved in:
4
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
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