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~person:"Septianto, Felix"
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Advertising
26
Werbung
26
Consumer behaviour
19
Konsumentenverhalten
19
Advertising effects
17
Werbewirkung
17
Emotion
10
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7
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advertising
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Septianto, Felix
Härdle, Wolfgang
131
Kaiser, Harry M.
60
Eisend, Martin
48
Bleymüller, Josef
46
Bamberg, Günter
45
Baur, Franz
42
Eckstein, Peter P.
39
Gehlert, Günther
38
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Rönz, Bernd
33
MacKinnon, James G.
32
Sachs, Lothar
31
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Pesaran, M. Hashem
28
Robert, Christian P.
27
Bosch, Karl
26
Gierl, Heribert
26
Krämer, Walter
26
Rosengren, Sara
26
Saffer, Henry
26
Fahrmeir, Ludwig
25
Hartung, Joachim
25
McAleer, Michael
25
Okazaki, Shintaro
25
Rao, Calyampudi Radhakrishna
25
Bruhn, Manfred
24
Davidson, Russell
24
Hundhausen, Carl
24
Klinke, Sigbert
24
Magnus, Jan R.
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
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Journal of advertising
5
Journal of retailing and consumer services
4
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
26
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
6
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
7
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
8
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
9
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
10
LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin
;
Dolan, Rebecca
;
Etheridge, Jane
; …
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
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