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~person:"Septianto, Felix"
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Septianto, Felix
Han, Heesup
126
Belk, Russell W.
114
Mattila, Anna S.
109
Phau, Ian
106
Grunert, Klaus G.
101
Huber, Frank
99
Bauer, Hans H.
86
Foxall, Gordon R.
86
Lusk, Jayson L.
85
Usman, Osly
84
Bagozzi, Richard P.
83
Herrmann, Andreas
83
Gierl, Heribert
82
Wiedmann, Klaus-Peter
82
Ringle, Christian M.
80
Khare, Arpita
78
Sheth, Jagdish N.
78
Sarstedt, Marko
77
Dwivedi, Yogesh Kumar
73
Stavins, Joanna
73
Grewal, Dhruv
72
Loureiro, Sandra Maria Correia
72
Nayga, Rodolfo M.
71
Agarwal, Sumit
69
Laroche, Michel
67
Bruwer, Johan
66
Wansink, Brian
65
Walsh, Gianfranco
63
Ashkanasy, Neal M.
62
Paul, Justin
61
Rajagopal
60
Diamantopoulos, Adamantios
59
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
57
Hildebrandt, Lutz
56
Janssen, Maarten C. W.
56
Ko, Eunju
56
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56
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Journal of retailing and consumer services
18
Journal of business research : JBR
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JBE
3
Psychology & marketing
3
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
Marketing letters : a journal of research in marketing
2
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
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ECONIS (ZBW)
72
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1
The congruence effect between product emotional appeal and country-based
emotion
: the moderating role of country-of-origin
Septianto, Felix
;
Chiew, Tung Moi
;
Thai, Nguyen T.
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132220
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
4
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
5
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
7
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
8
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
9
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
10
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
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