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Septianto, Felix
Oswald, Andrew J.
162
Han, Heesup
148
Clark, Andrew E.
137
Humphreys, Brad R.
136
Stutzer, Alois
124
Mattila, Anna S.
123
Frey, Bruno S.
115
Belk, Russell W.
114
Huber, Frank
109
Phau, Ian
109
Grunert, Klaus G.
104
Blanchflower, David G.
102
Bauer, Hans H.
99
Homburg, Christian
99
Powdthavee, Nattavudh
97
Usman, Osly
97
Herrmann, Andreas
90
Wiedmann, Klaus-Peter
90
Szymanski, Stefan
86
Welsch, Heinz
86
Lusk, Jayson L.
85
Ours, Jan C. van
84
Foxall, Gordon R.
83
Sutter, Matthias
83
Bagozzi, Richard P.
82
Khare, Arpita
82
Gierl, Heribert
81
Helliwell, John F.
81
Loureiro, Sandra Maria Correia
80
Franck, Egon
78
Grewal, Dhruv
78
Zenou, Yves
78
Sheth, Jagdish N.
77
Laroche, Michel
75
Walsh, Gianfranco
74
Dwivedi, Yogesh Kumar
72
Nayga, Rodolfo M.
72
Sharma, Piyush
72
Siddiqui, Danish Ahmed
71
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Journal of retailing and consumer services
18
Journal of business research : JBR
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JBE
3
Psychology & marketing
3
Australasian marketing journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
Marketing letters : a journal of research in marketing
2
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1
Business ethics, the environment & responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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ECONIS (ZBW)
72
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1
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
Saved in:
2
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
3
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
4
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
5
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
6
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
7
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
9
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
10
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
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