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Luxury customization and self-authenticity : implications for consumer wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252

Persistent link: https://www.econbiz.de/10013168058

Luxury Customization and Self-authenticity : Implications for Consumer Wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - 2022

Offering customization services via online toolkits has emerged as a growing trend among luxury brands. Previous … studies in this domain have largely focused on how customization influences product evaluations and purchase intentions. Our … research identifies a novel effect of luxury product customization by showing that customized luxury offerings can positively …

Persistent link: https://www.econbiz.de/10013293217

Septianto, Felix; An, Jake; Chiew, Tung Moi; Paramita, Widya - In: Journal of business research : JBR 99 (2019), pp. 12-22

Persistent link: https://www.econbiz.de/10012023400

Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty

Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: European journal of marketing 56 (2022) 5, pp. 1398-1433

Persistent link: https://www.econbiz.de/10013350967

Relationship (breakup) reminders drive online advertising effectiveness

Tan, Ser Zian; Bandyopadhyay, Argho; Septianto, Felix - In: Psychology & marketing 40 (2023) 6, pp. 1152-1161

Persistent link: https://www.econbiz.de/10014291784

Every ending is a new beginning : poignancy increases consumer preferences for self-made products

Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748

Persistent link: https://www.econbiz.de/10012939500

The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

Kwon, Jumbum; Chan, Ka Wing; Gu, William; Septianto, Felix - In: Industrial marketing management : the international … 104 (2022), pp. 212-225

Persistent link: https://www.econbiz.de/10013326938

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

Persistent link: https://www.econbiz.de/10011445982

Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement

Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885

Persistent link: https://www.econbiz.de/10013169465

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110