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~person:"Septianto, Felix"
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Septianto, Felix
Han, Heesup
116
Belk, Russell W.
115
Grunert, Klaus G.
112
Mitchell, Olivia S.
98
Mattila, Anna S.
97
Heckman, James J.
90
Huber, Frank
90
Phau, Ian
88
Usman, Osly
88
Sheth, Jagdish N.
87
Lusk, Jayson L.
86
Chen, Xi
85
Wiedmann, Klaus-Peter
83
Gierl, Heribert
81
Bauer, Hans H.
80
Herrmann, Andreas
78
Wise, David A.
77
Foxall, Gordon R.
75
Hurd, Michael D.
73
Grewal, Dhruv
70
Bagozzi, Richard P.
69
Dwivedi, Yogesh Kumar
69
Khare, Arpita
69
Agarwal, Sumit
68
Nayga, Rodolfo M.
68
Loureiro, Sandra Maria Correia
66
Stavins, Joanna
66
Cobb-Clark, Deborah A.
63
Wansink, Brian
63
Blundell, Richard W.
61
Jang, Soocheong
61
French, Eric
60
Vermeulen, Frederic
60
Paul, Justin
59
Janssen, Maarten C. W.
57
Laroche, Michel
57
Verhoef, Peter C.
56
Börsch-Supan, Axel
55
Thøgersen, John
55
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Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of advertising
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
67
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
5
What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix
;
Paramita, Widya
;
Ye, Sheng
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Saved in:
6
The congruence effect between product emotional appeal and country-based emotion : the moderating role of country-of-origin
Septianto, Felix
;
Chiew, Tung Moi
;
Thai, Nguyen T.
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132220
Saved in:
7
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
8
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
Saved in:
9
The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix
;
Northey, Gavin
;
Dolan, Rebecca
- In:
Journal of business research : JBR
99
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
Saved in:
10
The role of imagery in promoting organic food
Septianto, Felix
;
Kemper, Joya
;
Paramita, Widya
- In:
Journal of business research : JBR
101
(
2019
),
pp. 104-115
Persistent link: https://www.econbiz.de/10012103219
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