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The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary; Septianto, Felix; Lang, Bodo; Northey, Gavin - In: Journal of retailing and consumer services 60 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
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Anger punishes, compassion forgives : how discrete emotions mitigate double standards in consumer ethical judgment
Septianto, Felix; Tjiptono, Fandy; Kusumasondjaja, Sony - In: Journal of retailing and consumer services 53 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012171890
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How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix; Garg, Nitika; Agrawal, Nidhi - In: European journal of marketing 57 (2023) 5, pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
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Sharing is (not) caring? : the interactive effects of power and psychological distance on tolerance of unethical behavior
Paramita, Widya; Septianto, Felix; Winahjoe, Sari; … - In: Australasian marketing journal 28 (2020) 3, pp. 42-49
Persistent link: https://www.econbiz.de/10012599949
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Religious but not ethical : the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments
Arli, Denni; Septianto, Felix; Chowdhury, Rafi M. M. I. - In: Journal of business ethics : JBE 171 (2021) 2, pp. 295-316
Persistent link: https://www.econbiz.de/10012546738
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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The persuasiveness of metaphor in advertising
Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu; Zhu, Chengfeng; Septianto, Felix - In: Journal of business research : JBR 153 (2022), pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
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Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix; Soegianto, Bambang - In: Marketing intelligence & planning 35 (2017) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10011700790