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Consumer behaviour
32
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Advertising
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27
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27
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advertising
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Septianto, Felix
Bruhn, Manfred
87
Asongu, Simplice
77
Pelsmacker, Patrick de
77
Zerfaß, Ansgar
76
Kaiser, Harry M.
75
Esch, Franz-Rudolf
70
Gierl, Heribert
70
Ehrmann, Michael
67
Fratzscher, Marcel
66
Eisend, Martin
62
Marchesi, Silvia
50
Bauer, Hans H.
49
Taylor, Charles Raymond
48
Dreher, Axel
45
Dens, Nathalie
43
Anderson, Simon P.
42
Blume, Andreas
41
Haucap, Justus
41
Kind, Hans Jarle
41
Sutter, Matthias
41
Okazaki, Shintaro
39
Pepels, Werner
39
Press, World Trade
39
Wilbur, Kenneth C.
38
Diehl, Sandra
37
Zhang, Jingjing
37
Mueller, Barbara
35
Kitchen, Philip J.
33
Terlutter, Ralf
33
Charness, Gary
32
Dahlén, Micael
32
Rosengren, Sara
32
Mast, Claudia
31
Gerpott, Torsten J.
30
Normann, Hans-Theo
30
Stafford, Marla Royne
30
Chan, Kara
29
Haan, Jakob de
29
Kruse, Jörn
29
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Journal of retailing and consumer services
9
Journal of business research : JBR
7
Journal of advertising
5
International journal of advertising : the review of marketing communications
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
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International marketing review
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Journal of advertising research
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ECONIS (ZBW)
39
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1
Mixed feelings enhance the effectiveness of luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
2
The interactive effects of moral identity and humor on
advertising
evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
3
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
5
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
6
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
7
The benefits and pitfalls of humblebragging in social media
advertising
: the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
8
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
9
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
10
The effectiveness of
advertising
images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
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