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Consumer behaviour
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Septianto, Felix
Han, Heesup
129
Bauer, Hans H.
128
Belk, Russell W.
114
Mattila, Anna S.
113
Huber, Frank
109
Wiedmann, Klaus-Peter
104
Grunert, Klaus G.
101
Homburg, Christian
98
Dwivedi, Yogesh Kumar
94
Herrmann, Andreas
94
Kollmann, Tobias
90
Phau, Ian
90
Loureiro, Sandra Maria Correia
88
Lusk, Jayson L.
85
Usman, Osly
85
Walsh, Gianfranco
84
Heinemann, Gerrit
83
Grewal, Dhruv
82
Sheth, Jagdish N.
82
Wirtz, Bernd W.
80
Gierl, Heribert
79
Khare, Arpita
77
Foxall, Gordon R.
73
Verhoef, Peter C.
73
Skiera, Bernd
72
Spiller, Achim
71
Bagozzi, Richard P.
69
Agarwal, Sumit
68
Paul, Justin
67
Peitz, Martin
67
Nayga, Rodolfo M.
66
Jang, Soocheong
65
Spann, Martin
65
Stavins, Joanna
65
Swoboda, Bernhard
65
Bruhn, Manfred
64
Chintagunta, Pradeep K.
64
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64
Thaichon, Park
64
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Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising
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Journal of business ethics : JBE
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Marketing letters : a journal of research in marketing
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International journal of market research
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International marketing review
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ECONIS (ZBW)
69
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1
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
3
The impact of social media visual features on acceptance of meat substitute
Septianto, Felix
;
Kemper, Joya A
;
Quang, Huy P
;
Li, Shuge
; …
- In:
International journal of market research
64
(
2022
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10013438772
Saved in:
4
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
Saved in:
7
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
8
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
9
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
10
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
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