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Septianto, Felix
Mitchell, Olivia S.
78
Wise, David A.
78
Kaiser, Harry M.
68
Hurd, Michael D.
59
Chen, Xi
55
Börsch-Supan, Axel
52
Sutter, Matthias
52
French, Eric
51
Eisend, Martin
50
Cutler, David M.
49
De Nardi, Mariacristina
48
Xu, Zeshui
47
Anderson, Simon P.
42
Jones, John Bailey
38
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
38
Weber, Martin
38
Banks, James
37
Karni, Edi
37
Lusardi, Annamaria
37
Rohwedder, Susann
36
Fishburn, Peter C.
35
Kind, Hans Jarle
35
Smith, James P.
35
Venti, Steven F.
35
Hank, Karsten
34
Rausch, Erwin
34
Horioka, Charles
33
Lindeboom, Maarten
33
Gierl, Heribert
32
Dickinson, David L.
31
Finkelstein, Amy
31
Liao, Huchang
31
Segal, Uzi
31
Glöckner, Andreas
30
Rosengren, Sara
29
Saffer, Henry
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29
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Journal of retailing and consumer services
6
Journal of advertising
5
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Asia Pacific journal of marketing and logistics
1
Business ethics, the environment & responsibility
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International marketing review
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ECONIS (ZBW)
30
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1
What's in a (first) name? : personized
advertising
messages enhance consumer perceived ethicality
Septianto, Felix
;
Paramita, Widya
;
Ye, Sheng
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Saved in:
2
Mixed feelings enhance the effectiveness of luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
3
The interactive effects of moral identity and humor on
advertising
evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
4
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
5
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
6
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
7
The benefits and pitfalls of humblebragging in social media
advertising
: the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
8
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
9
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
10
The effectiveness of
advertising
images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
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