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Marketing management : readings in operational effectiveness
Shapiro, Stanley J.
-
1974
Persistent link: https://www.econbiz.de/10000329047
Saved in:
2
Theory in marketing
Cox, Reavis
(
contributor
);
Alderson, Wroe
(
contributor
); …
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674815
Saved in:
3
An open source, controversies-based macromarketing chapter : an initial step toward a free online macromarketing course?
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10003784287
Saved in:
4
Interpreting macromarketing : the construction of a major macromarketing research collection
Shapiro, Stanley J.
;
Tadajewski, Mark
;
Schultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 325-334
Persistent link: https://www.econbiz.de/10003893500
Saved in:
5
Macromarketing - a global focus ; Vol. 1
Shapiro, Stanley J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003875341
Saved in:
6
Macromarketing teaching materials : a forty-year retrospective
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 412-416
Persistent link: https://www.econbiz.de/10009692954
Saved in:
7
Marketing thought and the further development of marketing theory
Shapiro, Stanley J.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 479-481
Persistent link: https://www.econbiz.de/10009419183
Saved in:
8
Stanley Shapiro : looking backward, a personal retrospective
Shapiro, Stanley J.
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 244-252
Persistent link: https://www.econbiz.de/10009758432
Saved in:
9
Forgotten classics : Marketing in the American Economy by Vaile, Grether and Cox (1952)
Shapiro, Stanley J.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 440-448
Persistent link: https://www.econbiz.de/10010414728
Saved in:
10
Macromarketing - a global focus : marketing systems, societal development, equity & poverty
Shapiro, Stanley J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003829265
Saved in:
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