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The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Weathers, Danny; Sharma, Subhash; Niedrich, Ronald W. - In: Journal of Business Research 58 (2005) 11, pp. 1516-1524
Persistent link: https://www.econbiz.de/10005474367
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Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Weathers, Danny; Sharma, Subhash; Wood, Stacy L. - In: Journal of retailing 83 (2007) 4, pp. 393-401
Persistent link: https://www.econbiz.de/10003598468
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The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Weathers, Danny; Sharma, Subhash; Niedrich, Ronald W. - In: Journal of business research : JBR 58 (2005) 11, pp. 1516-1524
Persistent link: https://www.econbiz.de/10006714951
Cover Image
Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
Weathers, Danny; Sharma, Subhash; Wood, Stacy L. - In: Journal of retailing 83 (2007) 4, pp. 393-402
Persistent link: https://www.econbiz.de/10007883836
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Assessing generalizability of scales used in cross-national research
Sharma, Subhash; Weathers, Danny - In: International journal of research in marketing : IJRM ; … 20 (2003) 3, pp. 287
Persistent link: https://www.econbiz.de/10006168847