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Creating a market orientation : a longitudinal, multifirm, grounded analysis of cultural transformation ; Report No. 06-107

Gebhardt, Gary F.; Carpenter, Gregory S.; Sherry, John F. - In: MSI reports : working paper series (2006) 2, pp. 3-26

Persistent link: https://www.econbiz.de/10003346447

Creating a market orientation : a longitudinal, multifirm, grounded analysis of cultural transformation ; Report No. 06-107

Gebhardt, Gary F.; Carpenter, Gregory S.; Sherry, John F. - In: MSI reports : working paper series (2006) 2, pp. 3-26

Persistent link: https://www.econbiz.de/10009893464

Broader, closer, sweeter : first CCT presidential address

Sherry, John F. - 2012

Persistent link: https://www.econbiz.de/10009768173

Can we get there from here? : charting the contours of the common good

Sherry, John F. - In: Marketing and the common good : essays from Notre Dame …, (pp. 309-315). 2014

Persistent link: https://www.econbiz.de/10009774174

Slouching toward utopia : when marketing is society

Sherry, John F. - In: Marketing and the common good : essays from Notre Dame …, (pp. 43-60). 2014

Persistent link: https://www.econbiz.de/10009774189

Brand meaning

Sherry, John F. - In: Kellogg on branding : the marketing faculty of the …, (pp. 40-69). 2005

Persistent link: https://www.econbiz.de/10003285298

The ethnographer's apprentice: trying consumer culture from the outside in

Sherry, John F. - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 85-95

Persistent link: https://www.econbiz.de/10003732702

Fielding ethnographic teams: strategy, implementation and evaluation

Sherry, John F. - In: Handbook of qualitative research methods in marketing, (pp. 268-276). 2006

Persistent link: https://www.econbiz.de/10003445850

Fuck you very much, Reviewer C

Sherry, John F. - In: Journal of customer behaviour 21 (2022) 1/2, pp. 7-8

Persistent link: https://www.econbiz.de/10014424107

Hyperfiliation and cultural citizenship: African American consumer acculturation

Bradford, Tonya Williams; Sherry, John F. - In: Journal of Business Research 67 (2014) 4, pp. 418-424

The experiences of African American expatriates in South Africa are explored to explain how acculturation in circumstances of hyperfiliation influences cross-cultural consumption for the purposes of performing cultural citizenship. The acculturation sub-processes of revision, restoration, and...

Persistent link: https://www.econbiz.de/10010869650