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Consumer behavior : conceptual foundations
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969718
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Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
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Processing of price information
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238858
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Legends in consumer behavior: Russell W. Belk
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383469
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Helping define the field and expand its horizons
Jacoby, Jacob; Zaltman, Gerald; Jacobs, Rick; … - 2015
Persistent link: https://www.econbiz.de/10011444643
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob; Holbrook, Morris B.; Buck, Meera J.; … - 2015
Persistent link: https://www.econbiz.de/10011444678
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The early years: information overload and quality perception
Jacoby, Jacob; Maheswaran, Durairaj; Haugtvedt, Curtis P.; … - 2015
Persistent link: https://www.econbiz.de/10011444686
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The fourth P: advertising and personal selling
Jacoby, Jacob; Solomon, Michael R.; Mick, David Glen - 2015
Persistent link: https://www.econbiz.de/10011444692
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Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob; Brinberg, David; Herr, Paul M. - 2015
Persistent link: https://www.econbiz.de/10011444698