Narrow search
Showing 31 - 40 of 42
Cover Image
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E. - In: Journal of marketing theory and practice 22 (2014) 2, pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Cover Image
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn - In: Journal of marketing theory and practice 22 (2014) 2, pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Cover Image
Marketing management and strategy
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937576
Cover Image
Marketing management and policy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299919
Cover Image
Marketing management
Sethi, S.Prakash; Sheth, Jagdish N. - 1973
Persistent link: https://www.econbiz.de/10003191019
Cover Image
Does marketing need reform? : fresh perspectives on the future
Sheth, Jagdish N. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003082071
Cover Image
A tribute to Jagdish N. Sheth
Parvatiyar, Atul (ed.); Sheth, Jagdish N. (honouree) - 2021
Persistent link: https://www.econbiz.de/10012549163
Cover Image
Toward an integrative theory of marketing
Parvatiyar, Atul; Sheth, Jagdish N. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Cover Image
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N. - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Cover Image
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012483496