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Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374
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Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 171-207). 2000
Persistent link: https://www.econbiz.de/10001559315
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Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N. - In: Journal of business research : JBR 117 (2020), pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
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The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.; Jain, Varsha; Ambika, Anupama - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
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Designing an empathetic user-centric customer support organisation : practitioners' perspectives
Sheth, Jagdish N.; Jain, Varsha; Ambika, Anupama - In: European journal of marketing 58 (2024) 4, pp. 845-868
Persistent link: https://www.econbiz.de/10015047345
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Relationship marketing
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969801
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Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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Relationship management
Sheth, Jagdish N.; Sharma, Arun - In: Handbook of global supply chain management, (pp. 361-371). 2007
Persistent link: https://www.econbiz.de/10003393961
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The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.; Sisodia, Rajendra - 2012
Persistent link: https://www.econbiz.de/10009502564