Similar Search Results

Sheth, Jagdish N. (contributor); … - 2000 - Online-Ausg.

This authoritative guide to the key concepts, theories and applications of relationship marketing deals with … partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing …

Persistent link: https://www.econbiz.de/10013207905

Wiley international encyclopedia of marketing

Sheth, Jagdish N. (contributor); … - 2011

Persistent link: https://www.econbiz.de/10008773196

Legends in marketing : Jagdish N. Sheth

Sheth, Jagdish N. - 2010

Persistent link: https://www.econbiz.de/10003925978

Does marketing need reform? : fresh perspectives on the future

Sheth, Jagdish N. (ed.) - 2006

Persistent link: https://www.econbiz.de/10003082071

The future of marketing : critical 21st century perspectives

Kitchen, Philip J. (ed.); Sheth, Jagdish N. (contributor) - 2003 - 1. publ.

Persistent link: https://www.econbiz.de/10001702742

Handbook of relationship marketing

Sheth, Jagdish N. (ed.) - 2000

Persistent link: https://www.econbiz.de/10001421986

Research methodology : research design and data analysis

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009299963

Management information systems, technology, and marketing

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009301066

Planned social change and the diffusion of innovation

Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018

Persistent link: https://www.econbiz.de/10011899968

Zaltman metaphor elicitation technique

Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018

Persistent link: https://www.econbiz.de/10011899977