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~person:"Sheth, Jagdish N."
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Marketing management
41
Marketingmanagement
41
Marketing
27
Marketing theory
21
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21
Consumer behaviour
13
Konsumentenverhalten
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Naresh K. Malhotra
9
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Internationales Marketing
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Lieferantenmanagement
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Marktforschung
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Supplier relationship management
6
Theorie
6
Theory
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6
Emerging economies
5
Gerald Zaltman
5
International marketing
5
Rajan Varadarajan
5
Schwellenländer
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Wissenschaftliche Methode
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3
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3
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3
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3
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3
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Sheth, Jagdish N.
Bruhn, Manfred
324
Meffert, Heribert
243
Kotler, Philip
216
Pepels, Werner
209
Homburg, Christian
189
Bloom, Nicholas
158
Wiedmann, Klaus-Peter
149
Huber, Frank
133
Van Reenen, John
126
Bauer, Hans H.
117
Belz, Christian
110
Diller, Hermann
106
Backhaus, Klaus
102
Esch, Franz-Rudolf
101
Drucker, Peter F.
99
Fritz, Wolfgang
95
Kleinaltenkamp, Michael
93
Tomczak, Torsten
91
Ahlert, Dieter
84
Wirtz, Bernd W.
84
Burmann, Christoph
79
Holst, Elke
79
Kreutzer, Ralf T.
78
Albers, Sönke
76
Kumar, V.
76
Sadun, Raffaella
76
Kirsch, Anja
71
Warner, Malcolm
67
Wrohlich, Katharina
67
Kirchgeorg, Manfred
65
Schreyögg, Georg
65
Sträßer, Anne-Katrin
65
Hinterhuber, Hans H.
63
Kuß, Alfred
62
Berndt, Ralph
61
Heinemann, Gerrit
61
Keller, Kevin Lane
61
Simon, Hermann
60
Krafft, Manfred
57
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Freie Universität Berlin / Institut für Marketing
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International Conference on Relationship Marketing <1996, Berlin>
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Legends in marketing
33
Legends in strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Global business perspectives series
2
Journal of business research : JBR
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Legends in marketing series
2
AMS review : official publication of the Academy of Marketing Science
1
Handbook of relationship marketing
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
74
USB Cologne (EcoSocSci)
10
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Marketing
management
and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
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2
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
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3
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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4
Does marketing need reform? : fresh perspectives on the future
Sheth, Jagdish N.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003082071
Saved in:
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Legends in strategic marketing: Rajan Varadarajan
Varadarajan, Rajan
-
2018
Volume 1. Strategic marketing and strategic
management
-- Volume 2. Strategic marketing and innovation -- Volume 3 …
Persistent link: https://www.econbiz.de/10011791086
Saved in:
6
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
7
Strategic marketing and strategic
management
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803896
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8
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
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9
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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10
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
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