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Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N. - In: Journal of marketing 75 (2011) 4, pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Marketing strategy
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337120
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Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.; Sinha, Mona; Shah, Reshma - 2016
Persistent link: https://www.econbiz.de/10011545559
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Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona; Sheth, Jagdish N. - In: Journal of business research : JBR 86 (2018), pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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Business models to serve low-income consumers in emerging markets
Pels, Jaqueline; Sheth, Jagdish N. - In: Marketing theory 17 (2017) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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Borderless media : rethinking international marketing
Sheth, Jagdish N. - In: Journal of international marketing 28 (2020) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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Global marketing perspectives
Sheth, Jagdish N. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000765635
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Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N. - 1972
Persistent link: https://www.econbiz.de/10000726986
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Perspectives on macromarketing in the African context : introduction to the special issue
Dadzie, Kofi Q.; Sheth, Jagdish N. - In: Journal of macromarketing 40 (2020) 1, pp. 8-12
Persistent link: https://www.econbiz.de/10012159099