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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob; Swann, Jerre B.; Krishna, Aradhna; … - 2015
Persistent link: https://www.econbiz.de/10011444742
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Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob; Craig, C. S.; Malhotra, Naresh K. - 2015
Persistent link: https://www.econbiz.de/10011444749
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Consumption values and market choices : theory and applications
Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - 1991
Persistent link: https://www.econbiz.de/10000330784
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Legends in consumer behavior: James R. Bettman
Bettman, James R. - 2016
Persistent link: https://www.econbiz.de/10011413962
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Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob - 2015
Persistent link: https://www.econbiz.de/10011413983
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Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
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"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010513827