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Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896
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Strategy and performance
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803914
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Handbook of relationship marketing
Sheth, Jagdish N. (ed.) - 2000
Persistent link: https://www.econbiz.de/10001421986
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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Does marketing need reform? : fresh perspectives on the future
Sheth, Jagdish N. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003082071
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Marketing management and policy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299919
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Legends in strategic marketing: Rajan Varadarajan
Varadarajan, Rajan - 2018
Volume 1. Strategic marketing and strategic management -- Volume 2. Strategic marketing and innovation -- Volume 3 …
Persistent link: https://www.econbiz.de/10011791086
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Marketing management
Zaltman, Gerald; Maclnnis, Deborah J.; Smith, Daniel C.; … - 2018
Persistent link: https://www.econbiz.de/10011900063
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Strategic marketing and innovation
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803913