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We investigate the salesforce compensation strategy of a firm selling products in a category that several consumers find technically sophisticated, such as electronics or financial products with legal fine print. Consumers are unable to judge the value difference between a baseline product and a...
Persistent link: https://www.econbiz.de/10009209273
Sales contests are commonly used by firms as a short-term motivational device to increase salespeople's efforts. Conceptually, sales contests and piece-rate schemes, such as salary, commission, or quotas, differ in that in sales contests payment to salespeople is based on relative rather than...
Persistent link: https://www.econbiz.de/10008787765
Sweepstakes and contests are an extremely common promotional strategy used by firms. The sweepstakes and contests often differ significantly in the design of reward structure. For example, in 1999, Godiva Chocolates conducted a sweepstakes where one box of chocolates contained a diamond...
Persistent link: https://www.econbiz.de/10005751335
A common decision that organizations make is to prioritize and allocate resources to managers of competing new product projects. On successful completion of the projects, organizations often reward their project managers using a standardized incentive plan; that is, they reward the success of...
Persistent link: https://www.econbiz.de/10011897812
Persistent link: https://www.econbiz.de/10003965472
Persistent link: https://www.econbiz.de/10006084259
Sweepstakes and contests are an extremely common promotional strategy used by firms. The sweepstakes and contests often differ significantly in the design of reward structure. For example, in 1999, Godiva Chocolates conducted a sweepstakes where one box of chocolates contained a diamond...
Persistent link: https://www.econbiz.de/10014116861
Persistent link: https://www.econbiz.de/10013373110