Consumer value-maximizing sweepstakes and contests
Ajay Kalra and Mengze Shi
| Year of publication: |
2010
|
|---|---|
| Authors: | Kalra, Ajay ; Shi, Mengze |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 2, p. 287-300
|
| Subject: | Glücksspiel | Gambling | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Prospect Theory | Prospect theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965472