Advance selling occurs when sellers allow buyers to purchase at a time preceding consumption (Shugan and Xie 2000). Electronic tickets, smart cards, online prepayments, and other technological advances make advance selling possible for many, if not all, service providers. These technologies...

With advancement in new technologies (specifically, Internet and Smartcard technology), small service providers can develop the capability to implement complex pricing strategies, previously enjoyed by only large service providers. Advance selling is one of those strategies. This paper...