2013 has been designated by the European Commission as ‘The Year of the European Citizen'. The background to this nomination is not only the 20th anniversary of the so called Maastricht Treaty, but also the low turn out at the last elections for the European Parliament. The European Commission...

Despite the growing political and economical importance of the European Union, there is still no such thing as a European public. Media and journalism systems across Europe vary greatly, which creates a huge theoretical and practical challenge for public relations professionals. In his five step...

Global, fast-moving societies also require organizations to provide increasingly flexible structures and thinking patterns. This not only applies to commercial corporations and companies, but also ministries, such as the German Federal Foreign Office (FFO). Referring first to Change, Network and...

Internationalisation for SMEs requires a cross-border communication strategy. This paper analyses the elements necessary for successful international communication management, namely: leadership, openness, concentration, immediacy and social media (forming, in German, the acronym "F.O.K.U.S.")....

Whilst the importance of communication in successful corporate management, especially change processes, is constantly growing, the relationship between general managers and PR professionals remains largely unexplored. This article presents selected findings from an empirical study into the...

Much has been written about government communication and also about climate change and its consequences. This paper puts these two perspectives together and asks how government communication can contribute or, at worst, even be an obstacle to a reasonable approach concerning the “treatment”...

Companies worldwide must become ever more flexible in their organisation and culture to react to rapidly changing markets. Change management has become a common term in modern day business, and communication is a key aspect of this. All too often, however, the communication in change processes...

To remain competitive in a more and more interactive world, organisations need to align their actions with new social developments. The main role of Public Relations (PR) is to seek legitimacy to act not only to external stakeholders of an organisation, but also to the internal ones. Social...

Global companies and organisations have to be increasingly fast-moving and flexible, in order to react to market changes as rapidly as possible. This places demands upon internal communication, as strategic decisions have to be communicated to the employees. This must be done quickly in order to...

From the earliest days of PR history, PR professionals have restricted their specific contribution to the communicator’s role; they saw themselves as experts in storytelling, in ‘packaging’ the corporate mission or politics, rather than rooting their own activities deep in the heart of...