Internationalisation for SMEs requires a cross-border communication strategy. This paper analyses the elements necessary for successful international communication management, namely: leadership, openness, concentration, immediacy and social media (forming, in German, the acronym "F.O.K.U.S.")....

The rapid pace of change in the world demands that companies and organisations realign themselves to market conditions at an ever increasing pace. In these transformation processes, internal communication plays a crucial role. This paper analyses the classical forms of internal communication,...

Whilst the importance of communication in successful corporate management, especially change processes, is constantly growing, the relationship between general managers and PR professionals remains largely unexplored. This article presents selected findings from an empirical study into the...

Much has been written about government communication and also about climate change and its consequences. This paper puts these two perspectives together and asks how government communication can contribute or, at worst, even be an obstacle to a reasonable approach concerning the “treatment”...

Companies worldwide must become ever more flexible in their organisation and culture to react to rapidly changing markets. Change management has become a common term in modern day business, and communication is a key aspect of this. All too often, however, the communication in change processes...

Global companies and organisations have to be increasingly fast-moving and flexible, in order to react to market changes as rapidly as possible. This places demands upon internal communication, as strategic decisions have to be communicated to the employees. This must be done quickly in order to...

Corporate communication is becoming increasingly international. Very little is known, however, about the profile, business context and qualifications of German PR specialists responsible for this worldwide communication. This article reports on the initial findings of a new study on this topic

2013 has been designated by the European Commission as ‘The Year of the European Citizen'. The background to this nomination is not only the 20th anniversary of the so called Maastricht Treaty, but also the low turn out at the last elections for the European Parliament. The European Commission...

The paper analyses intra-corporate conflict, based on the case study of the DaimlerChrysler merger. This analysis is then broadened to compare PR and its contexts in Germany and the USA. The authors apply the International Corporate Communication Compass to the DaimlerChrysler deal to show what...

Climate change provides one of the major communicative challenges for 21st century political leadership. This paper analyses how government communication can contribute to or hinder a communicative approach to the issue and the risks and uncertainties involved. The authors then go on to extend...