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From demand elasticity to market plasticity : a market approach for developing revenue management strategies in tourism
Sigala, Marianna - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 812-834
Persistent link: https://www.econbiz.de/10011409696
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A market approach to social value co-creation : findings and implications from "Mageires" the social restaurant
Sigala, Marianna - In: Marketing theory 19 (2019) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10012001453
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The application and impact of gamification funware on trip planning and experiences : the case of TripAdvisors's funware
Sigala, Marianna - In: Electronic markets : the international journal on … 25 (2015) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10011552952
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Learning with the market : a market approach and framework for developing social entrepreneurship in tourism and hospitality
Sigala, Marianna - In: International journal of contemporary hospitality management 28 (2016) 6, pp. 1245-1286
Persistent link: https://www.econbiz.de/10011589763
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New technologies in tourism : from multi-disciplinary to anti-disciplinary advances and trajectories
Sigala, Marianna - In: Tourism management perspectives : TMP 25 (2018), pp. 151-155
Persistent link: https://www.econbiz.de/10011840985
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Mass customisation models for travel and tourism information e-services : interrelationships between systems design and customer value
Sigala, Marianna - In: International journal of information systems in the … 2 (2010) 2, pp. 48-69
Persistent link: https://www.econbiz.de/10003983733
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Measuring customer value in online collaborative trip planning processes
Sigala, Marianna - In: Marketing intelligence & planning 28 (2010) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10008652224
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E-service quality and Web 2.0 : expanding quality models to include customer participation and inter-customer support
Sigala, Marianna - In: The service industries journal 29 (2009) 9/10, pp. 1341-1358
Persistent link: https://www.econbiz.de/10003914911
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Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna - In: International journal of contemporary hospitality management 24 (2012) 7, pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
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A framework for designing and implementing effective online coupons in tourism and hospitality
Sigala, Marianna - In: Journal of vacation marketing : an international journal 19 (2013) 2, pp. 165-180
Persistent link: https://www.econbiz.de/10009743778