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~person:"Sigué, Simon Pierre"
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1
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
2
Games in management science : essays in honor of Georges Zaccour
Pineau, Pierre-Olivier
(
ed.
);
Sigué, Simon Pierre
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012060576
Saved in:
3
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
4
Conflict in supplier-retailer relationships in the brewery industry in Cameroon
Biboum, Altante Désirée
;
Sigué, Simon Pierre
- In:
Journal of African business
15
(
2014
)
1/3
,
pp. 75-84
Persistent link: https://www.econbiz.de/10010483089
Saved in:
5
Stackelberg leadership in a marketing channel
Jørgensen, Steffen
;
Sigué, Simon Pierre
;
Zaccour, Georges
- In:
International game theory review
3
(
2001
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10001613993
Saved in:
6
Influence strategies and channel member satisfaction in Cameroon
Sigué, Simon Pierre
;
Bonsu, Samuel K.
- In:
Journal of African business
13
(
2012
)
1/3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10009710155
Saved in:
7
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
8
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
9
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
10
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
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