Similar Search Results

How permeable to cause-related marketing are millennials?

Silva, Susana C.; Duarte, Paulo; Marinho, Ana Filipa Lopes - In: International review on public and non-profit marketing 18 (2021) 3, pp. 335-360

Persistent link: https://www.econbiz.de/10012617321

The value of textual haptic information in online clothing shopping

Rodrigues, Tomé; Silva, Susana C.; Duarte, Paulo - In: Journal of fashion marketing and management 21 (2017) 1, pp. 88-102

Persistent link: https://www.econbiz.de/10011703065

Need for touch and haptic imagery : an investigation in online fashion shopping

Silva, Susana C.; Rocha, Thelma Valeria; De Cicco, Roberta - In: Journal of retailing and consumer services 59 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012433820

The relevance of cause-related marketing to post-purchase guilt alleviation

Silva, Susana C.; Martins, Carla Carvalho - In: International review on public and non-profit marketing 14 (2017) 4, pp. 475-494

Persistent link: https://www.econbiz.de/10011956196

The value of textual haptic information in online clothing shopping

Rodrigues, Tomé; Silva, Susana C.; Duarte, Paulo - In: Journal of Fashion Marketing and Management 21 (2017) 1, pp. 88-102

Purpose The purpose of this paper is to evaluate the potential of textual haptic information to minimize the effects of need for touch (NFT) in global online environments by testing the effect of hands on description on consumer perception and intention to purchase. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014868427