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~person:"Simon, Julian L."
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Simon, Julian L.
Simon, Julian Lincoln
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Korndörfer, Wolfgang
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Journal of advertising research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Research in marketing : an annual compilation of research
1
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ECONIS (ZBW)
3
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The advertising budget's determinants in a market with two competing firms
Simon, Julian L.
;
Ben-Ur, Joseph
- In:
Management science : journal of the Institute for …
28
(
1982
)
5
,
pp. 500-519
Persistent link: https://www.econbiz.de/10002822956
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2
The shape of the advertising response function
Simon, Julian L.
;
Arndt, Johan
- In:
Journal of advertising research
20
(
1980
)
4
,
pp. 11-28
Persistent link: https://www.econbiz.de/10002824073
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3
Choosing the best advertising appropriation when appropriations interact over time
Levy, Haim
;
Simon, Julian L.
- In:
Research in marketing : an annual compilation of research
1
(
1978
),
pp. 149-167
Persistent link: https://www.econbiz.de/10002372598
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