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The advertising budget's determinants in a market with two competing firms
Simon, Julian L.; Ben-Ur, Joseph - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 500-519
Persistent link: https://www.econbiz.de/10002822956
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The shape of the advertising response function
Simon, Julian L.; Arndt, Johan - In: Journal of advertising research 20 (1980) 4, pp. 11-28
Persistent link: https://www.econbiz.de/10002824073
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Choosing the best advertising appropriation when appropriations interact over time
Levy, Haim; Simon, Julian L. - In: Research in marketing : an annual compilation of research 1 (1978), pp. 149-167
Persistent link: https://www.econbiz.de/10002372598